Conference-at-a-glance
The theme of this year's Altitudes East Air Access Forum "Connectivity: Your Co-Pilot to Success" is about bringing people and sectors together, celebrating our successes while collaborating for the future.
The air industry has been challenged in recent years, yet organizations and sub-sectors are always finding unique ways to engage, connect and grow. Opportunities to work cooperatively in our collective best interests are more frequent and now is the time for sustained stakeholder collaboration in our air industry.
Bringing all areas of the industry to beautiful Halifax, Nova Scotia for exciting face-to-face sessions, compelling content and fabulous networking opportunities — Altitudes East 2011 is another big step in the right direction!
| Monday, September 26 (Conference) | |
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| 12:00 - 8:00 p.m. | Delegate Registration Commonwealth Foyer, Conference Level, The Westin Nova Scotian Optional: Wine Enthusiast Tour 
Sept. 26: Spend a leisurely day experiencing the wineries of Nova Scotia and scenic beauty of the Annapolis Valley. Your Nova Scotia wine experience includes wine tastings at three of the province's premiere wineries as well as a two-course lunch with paired wine at a local restaurant. After lunch, set off for a wine and artisanal cheese tasting featuring products from Fox Hill Farm located in nearby Port Williams. This tasting will also include a sample of an award-winning Icewine. Begin the day a Nova Scotia wine enthusiast; end the day a Nova Scotia wine lover!
We recommend wearing comfortable shoes and dress casually, as often we step into the vineyard at one of our stops. , Titanic — The Halifax Connection
No detailed visit to Halifax would be complete without a close look at this century's most significant marine disaster — the sinking of Titanic. Burial site of 150 victims of this ill-fated ocean liner, Halifax was dubbed for a time as the "Funeral City", and its inhabitants were greatly commended on their response and compassion during the relief effort. Serving as a base for the recovery operation, Halifax received the bodies of over 200 victims, and implemented the numbered marking system used to help identify the unknown by their belongings.
This tour will encompass all aspects of Halifax' connection to this devastating event, including the historic pier from where the cable ships were dispatched to pick up victims; the church where memorial services were held; the temporary morgue sites which housed the bodies of such wealthy victims as John Jacob Astor; and Fairview Cemetery, where row upon row of identical gravestones, laid out in the shape of a ship's hull, mark the final resting place of 120 victims. Hear the stories of two Halifax natives who traveled on Titanic, "Unsinkable Molly Brown's" post-Titanic visit, and stop at the Maritime Museum of the Atlantic, which houses an excellent permanent exhibit on this disaster, featuring the world's largest collection of wooden artifacts — including a post from the famous Grand Staircase, and the only intact Titanic deck chair in the world. (see Registration for more details and to register) |
| 7:00 - 9:00 p.m. | Welcome Reception Lunenburg Room, Conference Level, The Westin Nova Scotian Sponsored by SITA 
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| Day 1 - Tuesday, September 27 | |
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| 7:00 a.m. - 4:00 p.m. | Delegate Registration Commonwealth Foyer, Conference Level, The Westin Nova Scotian |
| 8:40 a.m.- 12:00 p.m. | Face-to-Face Meetings Commonwealth B, Conference Level, The Westin Nova Scotian This is an opportunity for airports and airlines to meet one-on-one to discuss route possibilities. Face-to-Face meeting bookings are now underway. If you are a registered airport and did not receive your email notice, please email us for assistance. Sponsored by Charlottetown Airport Authority 
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| 12:15 - 1:45 p.m. | Welcome Remarks & Opening Keynote Luncheon Commonwealth A, Conference Level, The Westin Nova Scotian Opening Remarks: Tom Ruth, President & CEO, HIAA Opening Keynote: Opposites Should Attract: Air Travel in Multi-Modal Systems - Mario Iacobacci, Director of Economics, AECOM Increasingly transportation research shows that economic impact from industries cannot be examined within a vacuum, the future is multi-modal. How should we be designing for integration, rather than "stovepipe" modal transportation. Can integration with properly designed alternative modes reduce congestion at major hubs and increase efficiencies overall? What impact would a truly intermodal system have on short and medium haul travel, regional airlines, LCCs, or major commercial airlines? How can we learn from European examples of good intermodal systems using airports as hubs and providing "seamless" connectivity? Specifically can our region benefit from increased synergy between industries? What does this mean for the aviation industry in particular? How does this all fit into the Atlantic Gateway initiative? Sponsored by NS Economic and Rural Development and Tourism 
Lunch sponsored by Saint John Airport 
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| 1:45 - 2:00 p.m. |
Refreshment Break Commonwealth Foyer, Conference Level, The Westin Nova Scotian Sponsored by The Halifax Stanfield Airport Merchants Association 
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| 2:00 - 2:15 p.m. |
Special Address by Hon. Minister Keith Ashfield, Minister for Atlantic Gateway & DFO Commonwealth Foyer, Conference Level, The Westin Nova Scotian |
| 2:15 - 2:45 p.m. | Keynote: Alliances & Partnerships Commonwealth A, Conference Level, The Westin Nova Scotian Keynote Speaker: Susan Grant, Air Canada Over the past 50 years, the evolution of air transportation has contributed significantly to economic growth in Canada and around the world. Technological advances in aircraft and at airports as well as the streamlining of administrative rules and regulations between countries have increased the flow of goods, people and ideas around the globe. Explore the world of Open Skies, Alliances & Partnerships with Susan Grant. Hear about Air Canada's perspective and how these changes will affect the future of the aviation industry. Sponsored by Halifax Port Authority 
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| 2:45 - 3:30 p.m. | Keynote: Collaborative Initiatives For Emission Reductions Commonwealth A, Conference Level, The Westin Nova Scotian Keynote Speaker: Blair Miller, Nav Canada Efforts by NAV CANADA to provide services that are more efficient can be considered to fall in three areas, the first being improvements to enroute efficiency, such as reducing aircraft separation and providing more efficient routing. The second area includes initiatives to enhance airport operations, and the third area are technology innovations, which improves operational efficiency and enhances communications between air traffic controllers and aircraft. NAV CANADA plays a key and active role in assisting pollution prevention programs in the aviation industry. NAV CANADA is committed to working with industry partners to develop initiatives to reduce fuel burn and concurrent greenhouse gas emissions, while maintaining our safety priority. Sponsored by Halifax Port Authority
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| 4:30 - 11:30 p.m. | Lunenburg UNESCO Experience Evening Reception, Lobster Dinner and Entertainment *Note: buses leave hotel at 4:30 p.m. Fisheries Museum of the Atlantic, Lunenburg, Nova Scotia |
| Day 2 - Wednesday, September 28 | |
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| 7:00 a.m. - 1:00 p.m. | Delegate Registration Commonwealth Foyer, Conference Level, The Westin Nova Scotian |
| 8:00 - 9:30 a.m. | Breakfast Keynote: Environmental Innovations Commonwealth A, Conference Level, The Westin Nova Scotian Welcome: Tom Ruth, President and CEO, HIAA Keynote Speaker: Peter Corbyn, P.Eng, Co-Founder, GreenNexxus Over the past few years, the trend of going 'green' has expanded worldwide. Peter Corbyn will discuss the four primary quadrants associated with air travel: flight technology, flight policies and procedures and ground operations technology and policies and procedures. Airports and airlines have made significant progress in each quadrant but have lots to continually focus on in the future. What 'green' goals have been set? What else is being done by the industry to offset environmental impacts? What can be done outside the industry to set benchmarks? Breakfast Keynote Sponsored by Destination Halifax 
Breakfast Sponsored by Servisair 
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| 9:40 - 10:30 a.m. | Morning Panel: The Future of Air Cargo Commonwealth A, Conference Level, The Westin Nova Scotian Welcome: Jerry Staples, VP Marketing and Business Development, HIAA Panelists: Geoff Irvine, Lobster Council of Canada Rob Andriulistis, InterVISTAS Shari Currie, Transport Canada Mike Wolthers, Kintetsu Cargo is still a relatively untapped market within the aviation industry, particularly with current progress in the cargo liberalization front and the market still opening. The industry focus is often upon moving people around the world, however what about freight and supply chain management in the future? Halifax is the last drop off before planes cross the ocean and first major airport coming back. What is the value-added proposition to this? How can the air industry, particularly local airport economies, ensure that emerging infrastructure meets future cargo demand? How does this tie into sustainability and multi-modal transportation trends? What does security have to do with this? How will regional and national economies benefit from efficient, forward thinking cargo strategies? Sponsored by Condor 
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| 10:30 - 10:45 a.m. | Refreshment Break Commonwealth Foyer, Conference Level, The Westin Nova Scotian Sponsored by Fredericton International Airport Authority 
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| 10:45 a.m. - 12:25 p.m. | Face-to-Face Meetings Commonwealth B, Conference Level, The Westin Nova Scotian An opportunity for airports and airlines to meet one-on-one to discuss route possibilities. Sponsored by Halifax Gateway Council 
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| 12:15 - 12:30 p.m. | Keynote/Panel Package Registration Commonwealth Foyer, Conference Level, The Westin Nova Scotian |
| 12:30 - 2:30 p.m. | Luncheon Keynote: Passenger Experiences Commonwealth A, Conference Level, The Westin Nova Scotian Welcome: Jerry Staples, VP Marketing and Business Development, HIAA Shashank Nigam, CEO, SimpliFlying Airlines are finding increasingly unique and intuitive ways to work with passenger demands. Given our changing industry, carriers will have far fewer unique customer touchpoints, meaning that brand expression must be maximized whenever possible. What does this mean for a carrier's online presence? How will this affect online booking? Furthermore, how will this affect passenger experiences in the air? How do passengers expect to be treated in the air? Porter offers their VIP Lounge to all passengers. Virgin America was the first to offer 'tweeting from your seat at 37,000 feet', along with a host of other unique experiences. During Christmas 2009, the carrier and Google paired up to provide free wifi. How will brand identity be managed to create a feeling of companionship throughout a customer's journey, from price comparison to baggage retrieval? Which brands will stand out? Sponsored by Greater Moncton International Airport 
Lunch sponsored by Irving Oil 
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| 2:15 - 2:45 p.m. | Afternoon Panel Registration Commonwealth Foyer, Conference Level, The Westin Nova Scotian |
| 2:30 - 2:45 p.m. | Refreshment Break Commonwealth Foyer, Conference Level, The Westin Nova Scotian Sponsored by Integrated Aviation 
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| 2:45 - 4:15 p.m. | Afternoon Keynote: Emerging Markets & Asian Tourism Commonwealth A, Conference Level, The Westin Nova Scotian Welcome: Jerry Staples, VP Marketing and Business Development, HIAA Keynote Speaker: Paul Hawes, Marketing Officer, Emerging Markets for the Canadian Tourism Commission Come Fly with Me. Canada is viewed as a dream vacation location by many. What is the strategy and objective of the Canadian Tourism Commission to encourage more visitation to Canada, taking consumers from the dream stage, to the buying stage of the path to purchase. With announcements such as 'Approved Destination Status', and the world becoming a smaller place, what are the key markets of interest and return for Canada. How are emerging markets like Asia shaping how and where we do business. How can a National Tourism Organisation (NTO) help drive demand and create the 'Golden Triangle' of success? See how the CTC has effectively worked with destinations, airport authorities and the tourism industry to bring more business to Canada.
Sponsored by St. John's Airport 
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| 2:45 - 4:15 p.m. | Face-to-Face Meetings (CONCURRENT) Commonwealth B, Conference Level, The Westin Nova Scotian An opportunity for airports and airlines to meet one-on-one to discuss route possibilities. Sponsored by Sabre 
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| 4:15 - 4:25 p.m. | Conference Thanks & Closing Commonwealth A, Conference Level, The Westin Nova Scotian Jerry Staples, VP Marketing and Business Development, HIAA |
